Twitter is a grand global marketplace filled with people who want to talk about your particular cause, so if you're not on Twitter yet, you really need to be. We'll talk more in a later article about why you're nonprofit needs to enter the twittersphere, but for now, we're going to focus on some new changes to the profile page that will affect those of you who already have Twitter accounts.
Recently, Twitter has rolled out some pretty significant changes to your nonprofits Twitter profile page that you're going to want to address as soon as possible.
1. Your Nonprofit's Profile Picture Can Now Be Larger. 400 x 400 Pixels. Make sure you get the right dimensions for your image, or it could look distorted. If you need help, consult a graphics expert.
2. Your Nonprofit's Header Image Is Larger. 1500 x 500 Pixels. Again, it's best to stick to exact dimensions or your image won't look right.
3. You Can Pin an Important Tweet to the Top. Have an important message that you want everyone to keep in mind when they view your profile? Just pin it to the top and it will stay there until you remove it or pin something else.
4. Your Popular Tweets Are Highlighted in Larger Font. If you have a particularly popular tweet, it will now be highlighted in larger font so it's easier to identify.
Again, if you're not a graphics person or your organization doesn't have a graphics person available, you may want to consider hiring someone who can help you create the correct sizes for your Twitter images.
We recommend Bright Owl Creative, a small creative studio with experience working with nonprofits and who can work with the small budgets of our small to medium nonprofit customers.
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